Frank's Blog

Old New Apples 

Finally Apple did it. After a long, long, long, endless long wait, new iBooks and Mac minis are out. So what were the first voices at the Heise Newsticker?

"ICH WARTE 2 MONATE, 2 VERDAMMTE MONATE, 2 MONATE IN DENEN MIR DER PC SOWAS VON ZUM HALS RAUSHING, 2 BESCHISSENE SCHEISS MONATE, DAFÜR, DASS ICH AM ENDE 40 EURO - 40 GOTTVERDAMMTE EURO - 80 MARK - MEHR BEZAHLEN DARF. DANKE APPLE!"

This one was from a reader nicknamed atari_vcs. What a holy sh*t! For those of you who prefer English: "I WAITED 2 MONTH, 2 DAMN MONTH, 2 MONTH I'M SICK AND TIRED OF MY PC, TWO SHITTY MONTH, FOR THAT I CAN PAY AT THE END 40 EURO - 40 GODDAMNED EURO - 80 GERMAN MARKS - MORE. THANKS APPLE!".

What made this man (and many others) so annoyed? To understand the deeper feelings we have to dive a bit into the psyche of a typical apple fanatics (or wannabe switchers): Apple is just about a hype-company. Its all about marketing. This guy Steve tells you that they sell the best - the very best and only - computers you can buy for money. Of course the price is almost unimportant after Steve's product promotion hypnosis has washed your brain away. But then you simply want to belong to the hype - become a part of it. Still, however, some people managed to wait a bit after the big show was over (however they did this - likely they had no more creditworthiness), others bought immediately. Both kind of Apple fanatics then have no other things to do then check for hardware updates - hourly. The first one to look out when it is the right time to swap his money to Steve, the second one to see how ugly his Mac will look like when something new arrives.

And - Apple managed - for the first time in IT history (at least for as last as I can remember) - to basically change the default configuration for a seven month old product (the Mac mini), rises the entry price above a psychological border (over 500 Euro, before 499 Euro, at least in Germany) and sells this as a new computer for the next months to come. Besides, the hardware inside the Mac mini was already quite outdated the day it was introduced...

The iBook was updated with a little more care - but why Apple didn't managed to build a wide screen into the 14 inch model - only God - uh I mean - Steve - knows (at least he should know). So while the iBook is still a nice bargain for an entry level laptop (especially the 12 inch one), the Mac mini engineers should be ashamed - at least for this update.

What did I learn from this story? Well, at least my immediately bought Mac mini is still the top-of-the-line computer - now proudly called "Superdrive Mac mini" (but time is ticking):


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